
The Why Behind the Work
Creative thinker. Visual storyteller. Brand whisperer.
Anyone can be creative, right? I mean give kids (just please not my kids!) some flour — in a structured environment, on a cookie sheet — to play with while you bake, and they are going to inevitably create a gorgeous canvas all over your floor, ceiling, everywhere (except the cookie sheet, probably). It’s their masterpiece. Don’t tell them otherwise.
I’ve been that creative soul (covered in flour) since childhood. Baking, crafting, DIY projects — you name it. My early interests, before I fine-tuned the arts and honed my discipline, included fashion design, sewing, drawing and photography. So, it’s definitely in my recipe.
But, I’ve spent the last 15 years uber focused on graphic design — and more importantly brand design. Since transplanting from Croatia, (yes, the Cro-English and accent are real — and they do make things more fun), I’ve built my career around tackling complex, messy projects and bringing clarity to the creative process. I thrive on turning big, scattered ideas into purposeful, polished designs.
I’ve come to realize the discipline we all seek in creative projects is even more important in brand design, which is of course why I love it so much. If the idea you’ve come up with doesn’t match your brand, I’ve got the guts to tell you (or, rather show you) how to do it better. My clients tell me I listen extremely well to them and hear what they aren’t saying, see what they can’t see. I’m proud of that reputation and am incredibly grateful so many of my clients trust me to fine-tune their visual brand message.
Got ideas flying everywhere like flour in a kitchen? Perfect. Let’s catch them, organize them, and turn them into a brand you’ll be proud of. Send me a message — let’s mix up some magic without the mess.